T-Mobile and Nokia’s today Lumia 710 announcement is not the Nokia’s second coming to U.S. It is a mid end Nokia Windows Phone, from a brand that’s known from it’s lower end phones in North America. What Nokia needs in U.S is a high end phone to excite the market again. Nokia is to announce devices across a range of price points and if this portfolios internal name is anything to come by, Operation Rolling Thunder, it’s to be awesome.

Chris Weber, Nokia’s Head of Markets in North America also mentions that Lumia 710 (That was announced today for T-Mobile U.S.)  is meant most of all for those who have avoided smartphones so far.

We will be launching a portfolio of devices in the U.S. across a range of price points, user experience and operators
The rollouts are referred to internally as “Operation Rolling Thunder” – Chris Weber

Weber gives us some of the first hyping material for CES, that’s just under month a away.

At the Consumer Electronics Show in Las Vegas starting Jan. 10, we’ll have a very large presence and it’ll be clear that Nokia is back in a quite strong way in the U.S. – Chris Weber

Nokia will have it’s own big booth in CES and is the main sponsor of the hall. Lumia 900 announced, more services, like own Video Call app and much more?

The big entry is when they do this with LTE on Verizon and AT&T. – Roger Entner, an analyst with Recon Analytics in Dedham, Massachusetts

Related posts
Rumor: Some new info about Lumia 900
Nokia has it’s own booth at CES 2012